Split test is a measurement component in the Nanorep conversion tracking feature. It provides you with a full overview of how Nanorep affects your sales on your website over time.
How the split test works:
The website traffic is split into two groups.
For example: 90% of traffic is the Nanorep group. Visitors in this group have widgets. Some of them use the widgets, and some of them don't. (The usage rate is of no consequence for our measurements.) 10% of traffic are the control group, these visitors do not see any Nanorep widgets at all.