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Conversion tracking analytics

Conversion tracking measures how Nanorep affects sales on your website over time. Nanorep uses a split traffic test: website traffic is split into a Nanorep group and control group. This allows the tracking of both conversion rate and average order value, with and without Nanorep.

To enable conversion measurement:

1) Navigate to Guided Journeys => Journey.

2) Create a New Conversion.

3) Implement the conversion script on your website.

Five charts with conversion analysis data are displayed.

Note: The AOV and Incremental Revenue charts are not included if the revenues parameter is not entered in the script.

 

Conversion rate chart:

This chart shows the conversion rate of your site for the Nanorep group versus the control group (visitors without Nanorep).

Formula: Conversion-Rate = Number of Conversions / Number of Visitors x 100.

 

AOV Average order value chart:

This chart shows the Average Order Value of your site for the Nanorep group versus the control group (visitors without Nanorep). 

Formula: AOV = Total Revenue / Number of Conversions

Incremental revenue chart :

This chart shows the difference in sales revenue between the Nanorep group versus the control group (visitors without Nanorep). For this calculation, control group sales are represented by extrapolated data that works on the assumption that all visitors are in the control group. 

Formula: Incremental Revenue = Nanorep group Revenue - (Total Visitors x Conversion Rate Control Group x AOV Control Group)

Total revenue assisted by Nanorep is the total revenue from users in both groups during the selected time period.

Funnel chart:

The funnel shows how visitors convert on your website for the Nanorep group versus the control group (visitors without Nanorep).

Total visitors: Provides you with the amount of total visitors in your website, with Nanorep and without Nanorep.

Visitors: Provides you with the amount of visitors who are displayed with the Nanorep widgets, against those who are not displayed with the widgets (Control Group).

Converted: Provides you with the percentage and total number of purchases made by users whom used Nanorep, against those who did not use Nanorep .

Average order value: Provides you with the amount dependent on your currency set up by the amount of your order revenues which were increased by users with Nanorep widgets against those who are not displayed with the Nanorep Widgets.

Total revenue: Provides you with the total sales revenue made by users who are displayed with the Nanorep widgets and those who are not displayed with the Widget.

Details/logs: This chart is divided by two sections.

Topics leading to conversion: These are questions your customers have asked on Nanorep before converting.

Recent Conversions: This is a log of conversions tracked on your website.