Time on page is a crucial measurement criterion in websites. Conversions go up and publicity is more effective as time on page increase.
You can include Nanorep events in your time on pages report (by using segments as we showed) to see if these events influenced this criterion pushing it up:
- Under "Standard Reporting", navigate to Content → Overview → Site content → All pages
- Select the "Advanced Segments" option located below the "Pages" heading. Mark the segment you want to include (Please don’t forget to unmark the default choice!) and press on the "Apply" button.
- See the increase in the "Avg.Time on Page" data.
In the screen shots bellow you can see how Nanorep events effected Avg. Time on Page. Before using the 'With Nanorep' segment , the Avg.Time on Page was 00:02:12 whereas after segmenting it was 00:02:43