For the implementation process, a small team that covers the following roles is needed:
- Champion - to lead the definition of the implementation scope and plan in line with your objectives and to ensure execution according to plan.
- Content manager - to take care of content initial build and upload and then initiate the content optimization activities.
- IT Focal point - to handle the technical implementation activities needed on the customer side, such as implementing the widget scripts on the hosting pages.
- UI Focal point - to ensure your design standards are adhered to.